This fact sheet describes the contents of Monsanto’s confidential public relations plan to discredit the World Health Organization’s cancer research unit, the International Agency for Research on Cancer (IARC), in order to protect the reputation of Roundup weedkiller. In March 2015, the international group of experts on the IARC panel judged glyphosate, the key ingredient in Roundup, to be probably carcinogenic to humans.
Source: usrtk.org/ By Stacy Malkan
The Monsanto plan names more than a dozen “industry partner” groups that company executives planned to “inform / inoculate / engage” in their efforts to protect the reputation of Roundup, prevent the “unfounded” cancer claims from becoming popular opinion, and “provide cover for regulatory agencies.” Partners included academics as well as chemical and food industry front groups, trade groups and lobby groups — follow the links below to fact sheets that provide more information about the partner groups.
Together these fact sheets provide a sense of the depth and breadth of the corporate attack on the IARC cancer experts in defense of Monsanto’s top-selling herbicide.
A key document released in 2017 in legal proceedings against Monsanto describes the corporation’s “preparedness and engagement plan” for the IARC cancer classification for glyphosate, the world’s most widely used agrichemical. The internal Monsanto document — dated Feb. 23, 2015 — assigns more than 20 Monsanto staffers to objectives including “neutralize impact of decision,” “regulator outreach,” “ensure MON POV” and “lead voice in ‘who is IARC’ plus 2B outrage.” On March 20, 2015, IARC announced its decision to classify glyphosate as Group 2A carcinogen, “probably carcinogenic to humans.”
Monsanto’s Tier 1-4 “Industry Partners”
Page 5 of the Monsanto document identifies four tiers of “industry partners” that Monsanto executives planned to engage in its IARC preparedness plan. These groups together have a broad reach and influence in pushing a narrative about cancer risk that protects corporate profits.
Tier 1 industry partners are agrichemical industry-funded lobby and PR groups.
- CropLife International / European Crop Protection Association are pesticide industry trade groups
- GMO Answers is a crisis management marketing website funded by Monsanto, BASF, Bayer, Dow, Dupont and Syngenta and run by Ketchum public relations firm
- Biotechnology Innovation Organization is a biotech industry trade group
Tier 2 industry partners are front groups that are often cited as independent sources, but work with the chemical industry behind the scenes on public relations and lobbying campaigns.
Tier 3 industry partners are food-industry funded nonprofit and trade groups. These groups were tapped to, “Alert food companies via Stakeholder Engagement team (IFIC, GMA, CFI) for ‘inoculation strategy’ to provide early education on glyphosate residue levels, describe science-based studies versus agenda-driven hypotheses” of the independent cancer panel.
- International Food Information Council (IFIC) is a food industry-funded spin group that leads a coalition of 130 groups that coordinate messaging about GMOs and pesticides.
- Grocery Manufacturers Association (GMA) is the leading trade group for junk food companies.
- The Center for Food Integrity (CFI) is a food industry-funded spin group.
Tier 4 industry partners are “key grower’s associations.” These are the various trade groups representing corn, soy and other industrial growers and food manufacturers.
Plan suggests Sense About Science to “lead industry response”
The “post-IARC” section details Monsanto’s plans to conduct robust media and social media outreach to “orchestrate outcry with the IARC decision.” The plan suggests the front group Sense About Science (in brackets with a question mark) as the group that “leads industry response and provides platform for IARC observers and industry spokesperson.”
Sense About Science describes itself as a public charity that “promotes public understanding of science,” but that occurs in ways that “tip the scales toward industry,” as The Intercept reported in 2016. The group was founded in London in 2001 by Dick Taverne, an English politician with ties to the tobacco industry and other industries Sense About Science defends.
For more information:
- Exposé in The Intercept about Sense About Science: “Seeding Doubt: How Self Appointed Guardians of ‘Sound Science’ Tip the Scales Toward Industry,” by Liza Gross (11/15/2016)
- USRTK fact sheet about Sense About Science USA, which launched in 2014 under the direction of Trevor Butterworth, who has a long history of manufacturing doubt about science that raises health concerns about toxic chemicals.
The sister group of Sense About Science, the Science Media Centre, is a nonprofit public relations group in London that receives industry funding and has sparked controversy for pushing corporate science. The Science Media Centre has close ties to Kate Kelland, a Reuters’ reporter who has written inaccurate articlesabout IARC that have been heavily promoted by the “industry partner” groups named in Monsanto’s PR plan, and used as the basis for political attacks against IARC.
For more information:
- IARC responds, “IARC rejects false claims in Reuters article” (3/1/18)
- USRTK, “Reuters’ Kate Kelland IARC Story Promotes False Narrative,” by Carey Gillam (7/24/2017)
- Fairness and Accuracy in Reporting, “Reuters vs. UN Cancer Agency,” by Stacy Malkan (7/24/2017)
- USRTK, “Reuters’ Kate Kelland Again Promotes False Narrative About IARC and Glyphosate Cancer Concerns” (10/20/2017)
“Engage Henry Miller”
Page 2 of the Monsanto PR document identifies the first external deliverable for planning and preparation: “Engage Henry Miller” to “inoculate / establish public perspective on IARC and reviews.”
Henry I. Miller, MD, a fellow at the Hoover Institution and founding director of the FDA’s Office of Biotechnology, has a long documented history of working with corporations to defend hazardous products. The Monsanto plan identifies the “MON owner” of the task as Eric Sachs, Monsanto’s science, technology and outreach lead.
Documents later reported by The New York Times reveal that Sachs emailed Miller a week before the IARC glyphosate report to ask if Miller was interested in writing about the “controversial decision.” Miller responded, “I would if I could start with a high-quality draft.” On March 23, Miller posted an article on Forbes that “largely mirrored” the draft provided by Monsanto, according to the Times. Forbes severed its relationship with Miller in the wake of the ghostwriting scandal and deleted his articles from the site.